Perspectives: earth rising

Abstract

This Brief Report argues for approaching fashion sustainability as a whole systems issue and outlines some of the systems insights already uncovered. It also calls out the logic of economic growth as a key factor that limits the prospects for whole sector change. I propose an alternative logic – Earth Logic – which prioritizes Earth and all its species, including humans as a way to diversify and vivify fashion activity within planetary limits. The fashion territory cultivated by this changed logic is unfolding already today and will continue to do so, with roles for existing and entirely new actors, garments, and ways of organizing clothing, albeit configured differently with altered priorities.

Keywords

• systems change
• earth logic
• growth logic