Analysis of Factors in Technological Development to Accelerate the Customer Interaction: Based on Patent Data from Xiaomi in China

Abstract

The purpose of this report is to identify distinctive efforts in Xiaomi's technology development based on an analysis of patent data from Xiaomi in China. In just four years since their founding in 2010, Xiaomi has achieved the top sales share in the Chinese smartphone market. The issue of this report is as follows. “Can customer interaction be accelerated by technological development”, and “What kind of technological development can be leveraged to accelerate the customer interaction? In this report, we use Xiaomi's patent data to analyze the company's technology development trends from three perspectives: (1) IPC ratio analysis, (2) co-occurrence network analysis, and (3) issue and configuration map analysis. Analysis shows that Xiaomi's invention uses friendship information as input data, and further combines personal content information and personally identifiable information to process information and develop technology to accelerate the customer interaction.

Keywords

• patent data analysis
• technology development
• customer interaction
• user communities
• innovation