Norsk Medietidsskrift (Jan 2013)
«Ikke sint, bare veldig skuffet» – Om barn, miljø og medieteknologi
Abstract
Abstract The relationship between children and new media is a recurrent topic of media studies research. This article examines the relationship between children and digital media technologies from an eco-ethical perspective, highlighting how media consumption always involves consumption of material resources. Adopting a visual culture approach to media representations, its discussion focuses on the website and advertising campaign of a Norwegian environmental organisation for children.