Information diffusion model with homogeneous continuous time Markov chain on Indonesian Twitter users

Abstract

In this paper, a homogeneous continuous time Markov chain (CTMC) is used to model information diffusion or dissemination, also to determine influencers on Twitter dynamically. The tweeting process can be modeled with a homogeneous CTMC since the properties of Markov chains are fulfilled. In this case, the tweets that are received by followers only depend on the tweets from the previous followers. Knowledge Discovery in Database (KDD) in Data Mining is used to be research methodology including pre-processing, data mining process using homogeneous CTMC, and post-processing to get the influencers using visualization that predicts the number of affected users. We assume the number of affected users follows a logarithmic function. Our study examines the Indonesian Twitter data users with tweets about covid19 vaccination resulted in dynamic influencer rankings over time. From these results, it can also be seen that the users with the highest number of followers are not necessarily the top influencer.