Development of a Measurement Scale in Marketing and Management Fields: its Methodological Phases and Controls

Abstract

This article aims to demystify the steps in the measurement scale design and development in the marketing and management fields, and it presents an overview of the reliability and validity aspects to help researchers to develop appropriate measurement scales and to improve their development process. More specifically, it explains the necessary steps of tool development which includes the conceptual definition in which items are generated and content validation is checked, a Survey management in that Pre-test is conducted, the sample size is determined, and reliability is calculated, next, to reduce the initial item number the exploratory factor analysis is conducted, and internal consistency is examined, finally, the confirmatory factor analysis is used to test the significance of the scale, and to test the convergent and discriminate validity.

Keywords

• construct
• concept
• measurement scale
• validity
• reliability