Meishan Nuo culture-based design and application of a public brand for local specialty foods from Xinhua, Hunan

Abstract

In this review, the Meishan culture was investigated, and the Meishan Nuo facial makeup culture was found to be a unique cultural form predominantly native with a diverse coexistence. The distinctive artistic features and cultural connotations of this culture were highlighted. The cultural elements of the primitive, exaggerated, and humorous artistic design techniques were incorporated into the design of the public brand "Meishan Hui" for the local specialty foods in Xinhua. The brand design strategy, from visual to connotative expression, was analyzed by investigating the application of packaging of various local specialty food in Xinhua through case studies, and the design techniques of regional characteristics and folk culture in local characteristic food packaging were also demonstrated.

Keywords

• meishan culture
• nuo culture
• local specialty food
• public brand
• packaging design