Analysis of competing media, as an essential element of management school sports

Abstract

Article updated problem of competition in the market of sports and entertainment and sports and sports services. As a result of research and systematically presents the methods of marketing research tools for the analysis of competing environmentfor the effective conduct of sports competitions, and attracting and retaining children in school sports sections.

Keywords

• sports and entertainment
• mass cultural
• sports and sporting services
• management
• marketing research
• sports school