Znaczenie telewizji i internetu w promocji żywności regionalnej oferowanej w formie usług gastronomicznych

Abstract

The aim of the study was to evaluate the possibility of using television and Internet in the promotion of regional food offered in the form of food services, by defining the relationship between the use of the gastronomic offer and use of television and the Internet as a source of information on food, nutrition and health. The survey was conducted in 2016 among 344 adults. It was found that about half of the respondents used the catering services once a month or more often, but in this group there were significantly more younger people, respondents with higher education and those living in larger cities. The majority of the respondents used Internet and television as a source of information about food, nutrition and health, which should encourage their use to promote regional food. Information about food more often were acquiring from Internet and television people using catering services at least one time per month. Almost half of the respondents declared that there was no direct impact of online media and television on their food consumption. In view of these results it can be stated that the transmission of information on regional food offered as catering services through Internet and television can be a good way to inform about their presence on the market.

Keywords

• catering services
• regional food
• TV
• Internet