SMOOTHING POWER OF SEASONAL SALES CURVE BY SEASONAL GOODS PRODUCERS

Abstract

This article is devoted to the problem of opportunity of increasing sales volume by seasonal goods producers. Strategies of smoothing out the sales curve in the wet-wipes market are considered. The main purposes and objectives for promotion of seasonal goods are described.

Keywords

• сезонность
• стратегии продвижения
• цели продвижения
• задачи продвижения
• сглаживание кривой сезонности
• seasonality
• promotion strategies
• promotion targets
• promotion goals
• seasonal curve smoothing