SHS Web of Conferences (Jan 2022)
Stratagem of Chinese political discourse
Abstract
The article is dedicated to the study of the stratagem of the Chinese media discourse as a special way of structuring a discursive position that contributes to its dominance in communication. Because of the analysis of the corpus of media texts of the Chinese political discourse, it is established that stratagem manifests itself in the coordinates of the political macro-communication, which has an agonal character, and is focused on achieving a dominant position by validating it with the help of a public social addressee based on his/her intertextual cultural competence. The essence of a stratagemically structured discourse consists of re-designing, that is, reframing the original scenario of the development of the situation into a different type of scenario. The stratagem is constructed on the basis of both precedent stratagems and non-precedent stratagems. A specific method of reframing can be put in accordance with the implicit prescriptive content of the literal formula of a phraseological unit as a sign of a certain type of stratagem in the Chinese language. Reframing the initial situations that determine the stratagem of the discourse allows us to implement various communicative strategies, the main of which are manipulative, imperative and developmental.