The deterritorialization of China pop: a pilot study on the global presence of Chinese streaming services

Abstract

Through a close examination of various platforms and content offered by the top three Chinese streaming services, iQiyi, Tencent Video and YouKu, this study provides an overview of these services’ international operation and starts mapping out the global presence of Chinese pop culture content.

Keywords

• cultural globalization
• deterritorialization
• globalization of chinese media
• streaming services
• iqiyi
• tencent video