RUDN Journal of Studies in Literature and Journalism (Jun 2011)

Media trends of sports journalism: experience of satellite television channel NTV-Plus Football

  • R L Gouttsait

Journal volume & issue
Vol. 0, no. 2
pp. 113 – 117

Abstract

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Article is devoted studying of modern trends of sports journalism on an example of television channel NTV-Plus Football. It is shown that the sports television develops by the way of quantitative and qualitative change of a content, transformation of a television product in multimedia, unlimited access to media channels and introductions of interactive user services. The spectator audience is actively involved in manufacture of a television product, and the profession of the sports journalist becomes more and more multipurpose and responsible.

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