An Assessment of the Performance of Three Mainstream Media (Kayhan, E’temad, and Hamshahri) Regarding JCPOA (2015-2016)

Abstract

The purpose of the present study is to analyze the news representation of JCPOA from the perspective of three mainstream media (Kayhan, E’temad, and Hamshahri) during 2015 to 2016. The method of the study was qualitative and quantitative analysis of the data by targeted sampling of 300 pieces of news related to “JCPOA” using SPSS. The results showed that despite the importance of “JCPOA”, this term has not frequently and conspicuously been used in the headlines of the above newspapers; and has only been mentioned in economic and political contexts, regardless of its various aspects. Although the impartiality of the media has been emphasized, the above newspapers have adopted a biased approach towards “JCPOA”. On the other hand, news coverage by the above newspapers and their approach to “JCPOA” has not usually been analytical but more inclined to hard news and informational rather than educational and guiding approach.

Keywords

• joint comprehensive plan of action (jcpoa)
• mainstream media
• nuclear talks
• kayhan
• hamshahri
• e’temad