IMITATION STRATEGIES IN ENTREPRENEURSHIP: BIBLIOMETRIC ANALYSIS

Abstract

The article presents the research results on the evolution of key patterns of scientific publications devoted to the use of imitation strategies by business entities. End of purpose was ensured by solving two interrelated tasks: first, to form a relevant sample of scientific articles (2,302 publications on selected topic, indexed by the Scopus scientometric database, for the period from 1992 to 2022); secondly, to analyse the co-occurrence of keywords to characterise the current state of the research field and determining the perspective of its development. The terms “imitation strategy, innovation” or “innovation, imitation, strategy” were chosen as keywords. The bibliometric analysis and visualisation of its results were performed using the VOSviewer software product. On the basis of visualisation maps, five clusters of the content matching of keywords in articles and five stages of the evolutionary development of innovative behavior of enterprises were identified. The results of the research can be used in studying various aspects of the implementation the imitation strategies by business entities.

Keywords

• imitation
• innovation
• strategy
• entrepreneurship
• bibliometric analysis