Senzorij McLuhanus

Abstract

In this paper, we analyze some of the basic theses of media theorist Marshall McLuhan and compare them with relevant contemporary theories. Furthermore, having defined the relationship between technological inventions, extensions and technological determinism, we explore arguments about the historical and cultural conditioning of human perception. We observe the phenomenon of perception in the philosophical sources of ancient Greece and compare it with the knowledge of contemporary neurobiology. We present the specifics of Donald Hoffman’s Interface theory of perception and analyze the phenomena of space and time in relation to his theses. In the context of the confrontation of old and current theories, we define the conclusion about media as extensions of the human sensorium.

Keywords

• mcluhan
• hoffman
• media as extensions
• human senses
• perception