Functions of ideologemes in media texts

Abstract

The article analyzes basic approaches to defining the notion “ideologeme” and its role in contemporary media discourse. The study focuses on such linguistic forms of expression the meaning which eventually turn into the representation of ideology by language means – ideologeme. The article gives not only a review of ideologeme classifications which have been applied in Russian science, but also represents a range of ideologemes recently detected in media texts of Spain and the UK.

Keywords

• ideologeme
• mythologeme
• media texts
• language representation
• axiological modus