THE POLITICAL SLOGAN IN THE ASPECT OF LINGUISTIC GENOLOGY: TYPOLOGICAL FEATURES

Abstract

In the article the Ukrainian political slogans is devoted as a particular speech genre. It traces the development of the theory of speech genres within linguistics and in the context of modern linguistics and communicative lingual pragmatic. The main directions of development of modern genology were outlined. Posted definition of political slogan and proved that he belongs to one of the speech genres relevant characteristics. Ukrainian political slogans analyzed electoral race in 2015, defined the types of slogans based on the communicative purpose and created a typology of political slogans. Each type of slogans associated with appropriate speech acts and speech forms of verbalization.

Keywords

• політичний слоган
• мовленнєвий жанр
• мовленнєвий акт
• політичний дискурс
• типологічні ознаки