Does masculine orientation affect entrepreneurial intentions? Empirical research results among students

Abstract

Objective: The article aims to present the research results on the relationship between the national culture dimension of masculinity/femininity according to Hosfstede’s approach and declared entrepreneurial intentions. Research Design & Methods: The research sample included 226 Polish students, whom we asked questions relating to Hofstede’s dimensions of culture. In the next step, we created binomial logistic regression models. We verified the hypothesis based on the models’ estimated parameters in the next step. Findings: The study revealed that people representing a masculine cultural orientation tend to be more inclined to start their own businesses than those with a feminine orientation. Implications & Recommendations: The research results confirmed that the characteristics attributed to male culture favour the emergence and development of entrepreneurial intentions. Thus, from the education perspective aimed at promoting pro-entrepreneurial behaviour, it is advisable to develop these qualities in society by emphasizing the educational process on the training of creative leaders, people with high mental resilience, and a willingness to compete and improve the surrounding world. Contribution & Value Added: This article fills the research gap in the cultural determinants of entrepreneurial development, subject to the need to continue research on a more extensive research sample in terms of international comparisons.

Keywords

• entrepreneurial intentions
• Hofstede
• entrepreneurial determinants
• masculinity
• femininity
• entrepreneurship education