How much are Floridians willing to pay for water quality protection programs that include forest conservation? This 9-page fact sheet reports the results of a study to answer this question, using a benefit transfer approach. Written by Melissa M. Kreye, Francisco J. Escobedo, Damian C. Adams, Taylor Stein, and Tatiana Borisova, and published by the UF Department of School of Forest Resources and Conservation, April 2013. http://edis.ifas.ufl.edu/fr377
