STUDENTS’ SATISFACTION IMPACT ON THE ECONOMIC HIGHER EDUCATION INSTITUTION COMPETITIVENESS

Abstract

Studying and managing students’ satis- faction becomes essential to ensure the quality and competitiveness of higher education insti- tutions in the conditions of an environment characterized by volatility, uncertainty, com- plexity and ambiguity. This study aims to ana- lyze the level of students’ satisfaction in higher economic education in the Republic of Moldova by evaluating the factors that influence their educational experience, as well as the degree of attachment to the institution. The results of the study show high levels of student satisfaction in such aspects as communication with teaching staff, course organization and teaching staff competence, while accommodation conditions and institutional infrastructure are perceived more critically. The implications of these fin- dings are discussed in the context of improving the educational experiences, students’ retention and loyalty.

Keywords

• higher education
• students’ satisfaction
• loyalty
• competitiveness
• educational marketing