Does demonetization affect innovation? A study of cash heavy businesses in India: A Fantasy Pitch

Abstract

This paper outlines the use of Faff’s (2015, 2017) pitching research template to create a research pitch for a “fantasy” topic. The process of using each section in the template and the scholars’ views on the process is detailed and is followed by noting the key learning outcome of the exercise; having the freedom to choose a “fantasy” topic and working through the template from scratch led to the scholars gaining a deeper understanding of how to use the pitching research template for starting research.

Keywords

• Pitching research
• template
• reverse engineering
• fantasy pitch
• innovation
• demonetization