Corporate Global Responsibility and Reputation Risk Management

Abstract

The increasing attention placed by corporations on sustainable development due to the growing importance attributed to this issue by institutions at an international level, leads to a reconsideration of the concept of the global responsibility of companies as a pre-requisite for effective multi-stakeholder relationships. All levels of responsibility are taken into consideration within this broad spectrum: legal, social, economic and environmental, leading to a more integrated approach to management of reputation risk. This study is a theoretical reflection on the relationship between the interests of stakeholders, the extent of corporate responsibility and management of reputation risk.

Keywords

• corporate responsibility
• corporate reputation
• stakeholder view
• reputation risk
• risk management
• multi-stakeholder
• global markets