Interior design as a strategy to promote startup innovation

Abstract

The present paper aims to analyze the potential of the interior designer’s practice in the business field, especially in identifying strategies that promote innovation and enrich the corporate identity, specifically in startup companies. To do so, we sought to understand the features and philosophies of this type of business and, finally, apply an Interior Design’s project in one of these companies, considering questions such as their philosophy, work environment, and structural limitations.

Keywords

• inovação
• startup
• design de interiores
• produtividade no ambiente de trabalho