The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media
Ying Zhou,
Alexa Min-Wei Loi,
Garry Wei-Han Tan,
Pei-San Lo,
WeiLee Lim
Affiliations
Ying Zhou
Faculty of Business and Management, UCSI University Sarawak Campus, Lot 2976, Block 7, Muara Tebas Land District, Sejingkat, Kuching, Sarawak 93450, Malaysia
Alexa Min-Wei Loi
UCSI Graduate Business School, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, Wilayah Persekutuan Kuala Lumpur 56000, Malaysia; Faculty of Business and Management, UCSI University Sarawak Campus, Lot 2976, Block 7, Muara Tebas Land District, Sejingkat, Kuching, Sarawak 93450, Malaysia
Garry Wei-Han Tan
UCSI Graduate Business School, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, Wilayah Persekutuan Kuala Lumpur 56000, Malaysia; Corresponding author.
Pei-San Lo
UCSI Graduate Business School, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, Wilayah Persekutuan Kuala Lumpur 56000, Malaysia
WeiLee Lim
Faculty of Business and Management, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, Wilayah Persekutuan Kuala Lumpur 56000, Malaysia
The research aims to study the correlations between attitudes of users, social norms, perceived behavioural control, and purchase behaviours. The research population consists of social media users in Malaysia. The data was collected from 205 respondents via a self-administered online survey. The theory of planned behaviour acts as the underlying theory in the research. Next, descriptive and hypothesis-testing quantitative analysis were adopted to probe the relationships between the variables. Moreover, G*Power was used to identify the minimum sample size, and SPSS v.22 was employed to examine the datasets.
