Perception, Preference and Attitude of Nahdlatul Ulama and Muhammadiyah Committee toward Islamic Bank in Indonesia

Abstract

This research is conducted among Islamic non-governmental organizations; those are Nahdlatul Ulama and Muhammadiyah. This research aims to determine the perception (X1), preference (X2), and attitude (X3) of Islamic mass organizations or non-governmental organizations in Indonesia toward Islamic Banking and their decision (Y) of using the products of Islamic Banking or Islamic Financial Institutions. We took Branch Board of Nahdlatul Ulama (PCNU) and the Regional Committee of Muhammadiyyah (PDM) Salatiga as population. The sample in this research is 33 respondents. The techniques used are multiple regression analysis and independent sample ttest. Regression result shows that the preference variables have positive and significant effect on customer’s decision variables. While the perception and preference variables do not have a positive and significant effect on the decision in becoming customer. And the adjusted R square or determination coefficient valued 0.690, which means that 69.0% of dependent variable (Y) is affected by the independent variable (X), while 31% dependent variable (Y) is influenced by other variables outside the equation. And the last, independent sample t-test shows that there is no significant difference between PCNU and PDM Salatiga in their perception, preference, attitude and decision toward Islamic Banking

Keywords

• Perceptions
• Preferences
• Attitudes
• Decision