Media construction of the immigrant’s image: specifics of discourse strategies (based on the content of a Facebook group and articles in The Daily Mail)

Abstract

The paper based on the content of the Facebook group Immigrants in EU and The Daily Mail publications discusses the issue of discursive construction of an immigrant image in media discourse. Using the framework of Critical Discourse Analysis (CDA), the authors claim that the image of an immigrant can be viewed as a discursive construct, and the main discursive strategies involved in its construction include the reference strategy and the prediction strategy. As a result of the analysis, the so called CDA-categories (topic blocks) underlying the formation of the immigrant figure, are identified and illustrated by the relevant examples, the need for further study of the social media discourse as part of critical discourse analysis is justified. The relevance of such study is due to the growing research interest in discursive construction of the immigrant figure in the media discourse, since it underpins the definition of discourse as a form of social practice, not only reflecting processes in the society, but also exerting a reciprocal effect on them. The use of both verbal and non-verbal means in the media texts under study reflects the intention of the authors of the messages to use all possible communication channels when constructing an immigrant’s image. The results show that the dichotomy of “friends and foes” is being formed and maintained by the British newspaper The Daily Mail, while the members of the Immigrants in EU group try to mitigate the conflict between immigrants and indigenous people.

Keywords

• critical discourse analysis
• political discourse
• immigrant
• discursive strategies
• stereotypes