Marketing Behaviour of Organic Farmers in Karur district of Tamil Nadu

Abstract

In the recent past, most of the developed countries and some of the developing countries are returning to organic farming cultivation. For sustaining a healthy ecosystem there is a need for adoption of organic farming in India. The study was conducted in Karur district of Tamil Nadu to assess the marketing behavior of organic farmers. Nearly three-fourths of the respondents had medium level of marketing behavior.

Keywords

• Marketing behavior
• Organic farming
• Food security
• Market information
• Price fixing
• Tamil Nadu