Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī (Mar 2007)
Presenting Fuzzy Approach on Customer Satisfaction Measurement Case Study: Dairying Company
Abstract
Tending to customer rightly overtax, Organizations gain new customers and keep their satisfaction, therefore based on created competition, organization and companies should seeking suitable ways to customer’s absorption and maintenance. Thus it is vital for business success and it not succeed unless customer satisfaction measurement and continues profitability. Furthermore, the satisfaction measurement available method are up crisp range, whereas loyalty measurement indexes are fuzzy, unclear and verbal which be able to say totally, measurement in fuzzy logic is more efficient. The paper main goal is customers satisfaction measurement in Roozane Dairying Company which can use from research results all of manufacturer and service companies, further, applied goals of this research are: Customers Satisfaction, Fuzzy measuring effective factors on creating Roozane dairying Customers Satisfaction, prioritize effective factors on Roozane dairying customer satisfaction, comparing and comprehensive survey of results of Fuzzy logic and classic logic techniques, documenting practical solution for practicing effective factors on keeping customers and creating customers satisfaction. There are |Four hypothesizes in the research to goal achievement so after suing statistical techniques and analyzing data in both Fuzzy and classic methods by SPSS software, resulting to: to pass all of hypothesizes, finally, suggested some offers for future researches.
