Transformative Consumer Research: How has the fat body been approached from this perspective in Brazilian research?

Abstract

Objective: Completing 15 years of Transformative Consumer Research in 2020, this article aims to present an overview of the Brazilian scientific production about how the fat body was approached from this research perspective in this period between 2005 and 2019. Method: To analyze the national scientific production of the fat body in TCR studies from 2005 to 2019, an integrative literature review was carried out according the review steps indicated by Cooper (1984). Thus, a search for the terms "Transformative Research", "Transformative Consumer Research" and "TCR" was carried out in the annals of the main administration events; national journals registered in the SPELL database with Qualis/CAPES 2013-2016 ratings in the strata from B5 to A2 in the area of Administration; and the Brazilian Digital Library of Theses and Dissertations (BDTD). Findings: The results point to a significant growth of publications in TCR in the years 2018 and 2019 but indicate the need to study other groups of vulnerable consumers, in addition to those with some disability, such as consumers of the fat body archetype. Originality: The present study has merit since the results are important to broaden the discussion about the fat body within the theme of consumption, allowing to give visibility to this debate and bringing the theme to the knowledge of managers and market professionals who can contribute to expanding access to consumption by this public; in addition to, specifically, contributing to the propagation of studies from the perspective of transformative research and social marketing, encouraging new researchers and new studies within the aforementioned scopes.

Keywords

• transformative consumer research
• tcr
• fat body
• brazil.