مطالعات مدیریت راهبردی (Nov 2018)
The core capabilites food firms’s impact on their readiness to enter international markets
Abstract
The paper’s objective is to regonize the core capabilites food firms’s impact on their readiness to enter international markets that are active in Tehran city. The main reseach problem has emphasis on their readiness possibility to enter the international goal markets. Given the importance of those companies to international markets, considering the status of preparation firms need to set certain parameters. Based on the theoretical basis of this study, the most important factor to be implementing the firm’s preparation for the International markets is the company's core competencies. Innovation, skill level, communication, branding and coordination style is the most important indicators in this study. In this study, the effectiveness of these core competencies in Tehran's readiness to enter the food companies to international markets examined. Data was collected by the questionnaires through field work. Results of regression analysis to determine the coefficient of 0.612 with a significance level, thus the results show a positive and significant effect on core competencies to prepare the food firms in Tehran to enter the international market.
