Estetica aromatica

Abstract

In this paper, we aim to show how flavors – specifically food flavors – and the atmospheres they help create have a strong sociopolitical value. Smells are here dealt with as vector elements inscribed in the collective space; they, on the one hand, affect the way in which refusal or acceptance occur and, on the other, mold perceptual and fruition model. By «aromatic aesthetics», we refer to the dimension in which smells are related to peculiar atmospheric policies. Stemming from this framework, we present the notions of sterilization, deodorization, and flavoring anew in the light of bodily, sensory and cognitive effects on the individual and on the relations with the surrounding world, particularly with food. The concoction of synthetic flavor mixtures and its subsequent perception cause atmospheric manipulations able to affect both collectively and individually the sense of smell. In contrast to this aggressive and standardizing practice, we try to outline an alternative approach based on the idea of engagement aiming to contribute to a complete ecological aesthetics.