Ekonomiczne Problemy Usług (Jan 2016)

Elektroniczne komunikowanie publiczne jednostek samorządu terytorialnego w mediach społecznościowych

  • Ewelina Kancik-Kołtun

DOI
https://doi.org/10.18276/epu.2016.123-14
Journal volume & issue
Vol. 123

Abstract

Read online

This article focuses on public electronic communication of local government units in social media. The author performed research on official social profiles of urban communes in Lublin voivodship on Facebook. In the introduction she presents terms and research methods. Further the activity of cities on Facebook is tested and later she analyzes certain profiles structurally by the prism of effective public communication (informing and marketing). Finally, the posts and communication of offices are analyzed.

Keywords