المجلة الدولية للأداء الاقتصادي (Aug 2023)

Using Microsoft Power BI for sales forecasting as a data mining technique

  • Assala LAIFA,
  • Hassiba HADOUGA

Journal volume & issue
Vol. 6, no. 1

Abstract

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This study aims to predict the sales of a commercial organization in order to know the role that modern information technology plays in achieving accurate and rapid processing of data based on the data mining tool represented in the Microsoft Power BI business intelligence program, through a theoretical and applied study. The significant role played by the estimated future sales information in the planning process as well as guiding and rationalizing the decisions of the sales manager to improve the performance of the organization.

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