Representasi Toxic Masculinity Pada Film “Seperti Dendam, Rindu Harus Dibayar Tuntas”: Analisis Semiotika Model Jhon Fiske

Abstract

This article aims to describe the representation of toxic masculinity in the film "Seperti Dendam, Rindu Harus Dibayar Tuntas" through the main male character and film scenes. The film analysis of "Seperti Dendam, Rindu Harus Dibayar Tuntas" employs the semiotic data analysis technique using John Fiske's model. There are three levels of coding in this model: the level of reality, the level of representation, and the level of ideology. The research findings indicate that the representation of toxic masculinity portrayed by the main character at the level of reality is evident in the category of costumes, as seen in Ajo Kawir's simple attire. The level of representation code depicting toxic masculinity is displayed through cinematography techniques such as medium shots, close-ups, two shots, and over-the-shoulder shots. The ideology level observed is the high individualism of Ajo Kawir, who exhibits a sense of superiority, acts in his self-interest, and is stubborn. The toxic masculinity of the main character is influenced by past traumas and the patriarchal society depicted through John Fiske's semiotic model. The level of reality of social codes is conveyed through costumes, speech styles, and expressions. The level of representation of social codes is presented through camera work and lighting. The level of ideology of social codes is depicted through actions, dialogues, and character traits.

Keywords

• toxic masculinity
• film
• semiotics
• john fiske