Los pequeños distribuidores minoristas y su aporte en la realización de Negocios Inclusivos en Colombia

Abstract

The Inclusive Business, approach from the study and argumentation in business strategy, are business initiatives that incorporate into the value chain of a company, to low-income communities, seeking to improve their quality of life. Companies have decided in recent years to invest significantly in this business considering essentially the motivation of profitability and develop actions that allow them to generate social value responding to their corporate social responsibility strategy.Shopkeepers neighborhood (“tenderos de barrio”) in Colombia are traders engaged in retail distribution in the country, basically necessities and daily consumption of the general population and openly compete in the market against the main commercial rivals of large retail companies. From an empirical investigation with shopkeepers (“tenderos de barrio”) in the city of Medellin (Colombia), is proposed in this article (by way of reflection), that this type of small traders can develop inclusive business with other entrepreneurs from the community, generating improvement in the quality of life of its environment and establishing actions of "informal", "unplanned" and implied corporate social responsibility and thereby contribute to social, environmental and economic aspects of the community in developing their business.

Keywords

• poverty
• inclusive business
• BOP
• neighborhood shopkeepers
• retailing
• supermarkets