Agenda Setting Theory: Media’s Agenda in Bosnia & Herzegovina

Abstract

For the study of Bosnian media agenda, we have conducted the content analyses of central information news on four TV stations in Bosnia and Herzegovina from September 20th to October 19th, 2013. Most importantly we have analyzed how many media broadcasted news on the same social-political subject on a daily basis. Within the analysis on the attribute media-setting , we analyzed if the media favored positive, negative or neutral approach to the news , no matter whether the news was from one of the Entities or from the state level. In the analysis on the attribute media-setting, we focused on the news on opening of the RS Branch Office in Washington, war crimes and criminals, ‘Tihiliks’ affair, census in BiH and Konjevic Polje case.

Keywords

• agenda-setting
• attribute agenda-setting
• Radio television of the Republic of Srpska
• Television of the Federation of Bosnia and Hercegovina
• BN Television
• Hayat Television
• opening of the RS Branch Office in Washington
• ‘Tihiliks’ affair
• war crimes and criminals
• census in BiH
• ‘KonjevicPolje’ case