Media as a Patriotic Idea Guide in the Theory of Generations Context

Abstract

The article provides an analysis of the Russian citizens patriotic education taking into consideration the generation characteristics. The state patriotic education programs have been aimed at these audiences for the past twenty years and included special patriotic mass media activities. The authors apply to the theory of generations and identify the features of the Russian various age citizens' patriotic ideology and its correlation with state instruments and measures for patriotic education through the media for four periods (2001-2005, 2006-2010, 2011-2015, 2016-2020). The study addresses the mass media role and functions in public opinion forming; the research also comprises the exploring interaction between general state patriotic education and media as a patriotic idea guide for different generations groups. Generalizing their scientific results, authors conclude that it is necessary to revise the mass media role in patriotic education and formation of young patriots in future state programs, based on the peculiarities of the new generations vision of the world. The article includes the proposals and recommendations for the special mass media events promoting patriotic idea in new media to secure the most effective results of such programs implementation in the future.

Keywords

• patriotism
• patriotic education
• russian society
• theory of generations
• mass media
• new media
• public opinion