Analysis of the fundamental tourism entrepreneurial factors affecting the sustainable rural development of Koohrang County

Abstract

The present study tries to investigate to move towards sustainable development what conditions the study population should have in the field of tourism entrepreneurship. The research is descriptive and surveys in terms of nature and method and practical in terms of purpose. data collection is used documentary sources and survey method and based on the distribution of questionnaires among 254 head of households living. The number of samples was selected using Sample power software in a random stratified manner following the principle of proportional division. QCA method was used. The singular analysis showed that the index of "growth and development" and "environmental adaptation" with seven repetitions in different cases have the most support for the result. In the composite analysis, five causal combinations were obtained with acceptable theoretical adequacy. The combination of "socio-cultural adaptation" and "growth and development" conditions with a coverage coefficient of 0.794 and a Consistency coefficient of 0.917, respectively, has the highest impact on sustainable rural development. Then, the combination of "growth and development" and "creativity and innovation" with a coverage coefficient of 0.783 and a Consistency coefficient of 0.895. The combination of "environmental compatibility" and "growth and development" with a coverage coefficient of 0.78 and a Consistency coefficient of 0.888, is the third effective combination. Therefore, to measure the impact of tourism entrepreneurship on sustainable rural development, it is necessary to examine the extent of socio-cultural adaptation, environmental adaptation, innovation, and its growth and development effects in the life of the host community.