Bìznes Inform (Feb 2020)
Evaluating the Interdependence of the Main Types of Competitiveness
Abstract
The article is aimed at defining the interconnected objects of competitiveness and features of their mutual influence. As a result of analysis of publications of various scholars, a wide range of classification signs of competitiveness division is detected. Among them the author defines the main types and forms of competitiveness. The competitiveness of products and enterprises is allocated at the micro level. The emphasis is placed on availability, depending on the sources of competitive advantages, of external and internal competitiveness. The essence of these types of competitiveness is defined. The world-wide, the State (national), regional and local levels of competition are allocated. Since most enterprises compete not only at the micro level, but also within the industry (meso level) and at the macro level (international markets), the main emphasis is placed on the competitiveness of an enterprise, its products, the competitiveness of an industry and the country, as they are mutually influenced and interdependent. The manifestation of these types of competitiveness for Ukraine and national enterprises is analyzed. Examples of uncompetitive companies with competitive products due to imperfect management systems are provided. It is noted that the competitiveness of the industry and the country are derivative concepts and depend firstly on the level of competitiveness of products, and but secondly – on the competitiveness of the producing enterprise. The interdependence of these types of competitiveness is characterized. The main aspects of this dependence are evaluated. The attention is focused on the existence of problems of Ukraine's competitiveness and perception of it as a supplier of raw materials due to the significant share of natural resources and raw materials in the export structure. In this situation, the possibility of strengthening the competitiveness of Ukraine and national enterprises in the world markets is complicated.
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