Application of corporate social responsibility approaches in human resources management: a qualitative study in the Moroccan context

Abstract

Corporate Social Responsibility, which originated in Bowen's work (1953), is a multidimensional concept known for the plurality of definitions and approaches to which it refers. Generally defined as: “the voluntary integration by companies of social and environmental concerns into their business activities and their relations with stakeholders”. (European Commission, 2012). The 'social' term on the definition refers to all the internal stakeholders of the company, namely employees. This leads us to consider the association of CSR practices with the human resources management policy. The aim of this qualitative research is to know how industrial companies take ownership of CSR approaches based essentially on ISO 26000 standards. And to know what are the opportunities and threats induced by the deployment of these approaches especially on the function of human resources. To this end, a qualitative study was carried out among senior executives, HR managers and employees of two Moroccan companies that are leaders in the operationalization of CSR approaches in the industrial sectors.

Keywords

• corporate social responsibility
• human resource management
• iso 26000