International Journal of Business, Law, and Education (May 2024)

The Effect of Digital Marketing on Clothing Sales

  • Hanif Hanif,
  • Supriyadi Supriyadi,
  • Zaharuddin Zaharuddin,
  • Nadia Rista,
  • Sri Wahyuningsih

DOI
https://doi.org/10.56442/ijble.v5i2.674
Journal volume & issue
Vol. 5, no. 2
pp. 1630 – 1635

Abstract

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This research aims to find out whether digital marketing has an effect on clothing sales at Tanah Abang Market Block A Floor 6, Central Jakarta. The method used in this research is quantitative with a survey approach. The population in this study were clothing shop owners at Tanah Abang Market, Block A, 6th Floor, Central Jakarta, totaling 403 shop owners with a sample size of 162. The results of the study showed that digital marketing had a significant influence on clothing sales at Tanah Abang Market, Block A, 6th Floor, Central Jakarta. which is shown from the results of the R Square coefficient of determination test of 0.220 so it can be concluded that 22% of digital marketing influences sales and the other 78% is influenced by other factors which the author did not examine in this research

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