Robotic Total Knee Arthroplasty Surgeon Marketing: Do Claims Align With the Literature?

Abstract

Background: Robotic total knee arthroplasty (R-TKA) utilization and marketing continue to rise. We examined the marketing on surgeon websites regarding R-TKA benefits and sought to determine if the claims were supported by existing literature. Methods: A Google search identified 10 physician websites from each of the 5 largest U.S. markets by population with the term “robotic total knee arthroplasty city, state.” Claims on websites about R-TKA were categorized. Literature from 2012-2022 was reviewed for data “for” or “against” each claim. Level of evidence for each publication was collected. Results: Fifty websites were captured that included 59 surgeons. A specific R-TKA platform was mentioned on 68% of websites. Website claims about robotics were placed into 8 major categories. Literature review supported the claims of more precise/accurate, reduced injury to tissue, and less pain with more literature “for” than “against” the claims. Conclusions: Claims made on physician websites regarding the benefits of R-TKA are variable and not definitively supported by existing literature. Most available data can be categorized into levels of evidence III, IV, and V. There is a paucity of level I evidence to support the various marketing statements. Physicians should be cognizant of both the claims made on their websites and the literature that could be used to support or refute those specific claims.

Keywords

• Robotics
• Total knee arthroplasty
• Marketing
• Conflicts of interest
• Orthopaedic consulting