A Methodological Approach to the Selection of Priority Areas for the Export of Educational Services Based on the Analysis of Indicators of Foreign Trade

Abstract

The article presents the key indicators reflecting the number of foreign students studying in Ukraine and the volume of demand for educational services in the countries that are their main suppliers. Furthermore, it justifies the procedure of ranking potential competitors of Ukraine in the world market of educational services as well as the selection of components of a comprehensive strategy for the state program to support the export potential of higher education institutions based on the grouping of priority export territories in view of the requirements of potential consumers, who have so far been choosing other countries to study abroad, to the infrastructure of national educational systems. It is proposed to use a combination of ranking methods, cluster and discriminant analysis when choosing priority geographic areas for the export of educational services and a list of measures aimed at improving the international competitiveness of the national education system and individual educational institutions, which together form a universal algorithm for determining the necessary set of measures at successive stages of developing a strategy for the country’s entry into the global market for educational services.

Keywords

• export of educational services
• competitor analysis
• selection of priority markets
• strategy for improving competitiveness