The Influence of Social Groups on Consumer Behavior Online in the Resita City Population

Abstract

We chose to approach an economic theme with profound psychological implications, motivatedby the inner springs that consumer behavior awakens to each individual, the essence of someunmistakable echoes in a cave of the unknown. The most weight of the decision is based on the trust placed on the website that sells theproduct, the way the user navigates the site until it reaches the desired product, price and productinformation. Its goal is to help us understand the actions of needs and motivations, attitudes and preferenceson consumers in certain circumstances. as a result of all influences to which it is subjected, theconsumer manifests itself in a certain way in the process of buying and consuming.

Keywords

• consumer
• behavior
• research
• exogenous factors