Estudos em Comunicação (Dec 2011)
Construction and analysis of television news in Mexico: An approach from the rhetoric
Abstract
Through the rhetoric (the art of persuasion), the first great communication theory, today rehabilitated, we can analyze the different aspects of language that are involved in the textuality of the television news. We understand for textuality the combinatorial analysis of the enunciation devices that take part in the rhetorical system of the speech production: invention, disposition, elocution, memory and action. In consequence, in this article, we will see how this combination (textuality as a whole) produces sense from the rhetorical trilogy proposed by Aristotle: ethos-pathos-logos, ethical, pathetic and logical reasons for which men interact. Particularly we will put the accent in the disposition (exordium, narration, demonstration, elocution and epilogue), for we consider it to be the moment in which the enunciation devices more flagrantly express themselves. Rhetorics constitutes a powerful epistemological basis that allows us to understand the construction of the speeches, and, in the specific case here analyzed, the speech of the Mexican television news.
