Marketing Channels and Competitiveness of Maize in Serbia

Abstract

The purpose of this research paper is to present the extent to which the organisation of marketing channels in cereal circulation has an impact on the competitiveness of Serbia's agri-sector. The paper is based on the application of a range of modern quantitative and qualitative analysis methods. According to the appropriate scientific methods, this research paper clearly identifies the scope of the existing marketing channels in the cereals and cereal products sector. The performance and development level of Serbia's agriculture are measured by calculating the marketability of cereal circulation using the example of maize, more specifically the average rate of change, the coefficient of variation of the given phenomenon around the calculated average value for a particular activity of a marketing channel. The main research limitation is the small probability that data on all climate factors in the observed period will match the climate data in a different period, as a result of which the research would yield a lower-precision short-term forecast of the development of maize production. This paper contributes to addressing critical problems in the organisation of the supply chain of Serbian cereals in the domestic and international markets, which can provide the prerequisites for increasing the competitiveness of Serbia's agrisystem. JEL classification: M31, Q13, F10, C20, 052