Wellness Brand in Personal Internet-blogs and Social Networks

Abstract

The article deals with the brand of ‘wellness' on the basis of hypertexts of personal Internet communication. The author focuses on wellness-concept branding in Russian and English texts of personal blogs and social networks. The author has concluded that the hypertextual medium of personal Internet discourse is an efficient genre platform to influence the targeted audience, to make a search for wellness followers, having simple, convenient and necessary tools to promote the healthy life style, to increase the number of clients of health centres, spa and fitness centres and wellness-industry, in general.