Understanding Social Marketing and Well-being: A Review of Selective Databases

• Suhail Ahmad Bhat,
• Mushtaq Ahmad Darzi,
• Iqbal Ahmad Hakim

Affiliations

Suhail Ahmad Bhat

is a faculty at the Department of Management Studies, University of Kashmir, Srinagar. His research interests include CRM, e-marketing, green marketing, social marketing, sustainable development, and different facets of CRM in the service industry. He has published papers in national and international journals such as , and . e-mail:

Mushtaq Ahmad Darzi

is a Professor and Head in the Department of Management Studies, University of Kashmir, Srinagar. His research areas include business financial management, portfolio management, accounts, social marketing, e-retailing, and CRM. e-mail:

Iqbal Ahmad Hakim

is a Professor in the Department of Management Studies, University of Kashmir, Srinagar. His area of research includes marketing, agri-business financing, supply chain management, social marketing, CRM, retailing, etc. e-mail: