African Journal of Hospitality, Tourism and Leisure (Jan 2014)
Managing the "wow factor" at live music performances
Abstract
The aim of this article is to determine what attendees at live music performances regard as critical success factors for different music genres in order to enhance memorable visitor experiences. Surveys were conducted for various genres at live music performances. A total of 4 110 questionnaires were administered. A general profile of the visitors for the different genres was determined whereafter a factor analysis was performed to determine the critical success factors for the genres. An ANOVA was subsequently applied to compare the critical success factors identified in the factor analysis. The results indicated significant statistical differences with regard to what visitors at the different music genres regard as being important for a memorable visitor experience. Determining the differences with regard to the critical success factors contribute towards event specific education and information for current as well as future live music performance managers.
