ANALISIS FAKTOR ENGAGEMENT KARYAWAN GENERASI MILENIAL PADA PERUSAHAAN BERBASIS EKONOMI KREATIF

Abstract

The aims of this study were to analyse primary engagement driver of millennial generation employees on creative economy-based enterprise, to analyse engagement factors of millennial employees and formulate strategies for improving engagement in accordance with the characteristics of millenial generation employees. Data used in this study were primary data that collected from questionaire and secondary data from BPS, Bek raf and Aon Hewitt. The method used in this research were descriptive analysis, factor analysis and tree diagrammodel. The results of the study show that work life balance was primary engagement driver of millennial employee according to millennial perspective, autonomy and career opportunity were primary engagement driver according to experts perspective. Organization, compensation and benefit, the work , team work , pride, and performance were six engagement factors of millennial employees on creative economy enterprise. Tree diagram was presented to improve engagement of millennial employees on creative econonomy enterprise by Co-Auto Balance Gamification formula.

Keywords

• Creative economy; Engagement driver; Millennial.